AI and big data initiatives and applications are already a mainstay within modern-day marketing. However there is a growing divide between those who are integrating wherever possible and those sticking with traditional methods.
Interviewing 100 senior (decision-making) marketers from a range of industries, we set out to understand the extent to which AI technology has been accepted by the marketing industry, the changes already occurring, and whether or not marketers should be worried about losing their jobs to data-crunching bots in the years to come.
Alternatively, (if you’re in a bit of rush) here’s a handy breakdown of some of our key findings. Feel free to share as you please!
Please include attribution to wearebigrock.com with this graphic.
<a href='https://www.wearebigrock.com/2018/01/16/does-ai-spell-the-end-for-marketing-jobs-the-full-report/'><img src='https://s3.eu-west-2.amazonaws.com/wearebigrock.com/wp-content/uploads/2018/01/16121418/Newest_AI_Infographic-01.jpg' alt='AI in marketing Infographic ' width='734px' border='0' /></a>
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