Investec have a diverse range of clients with a varying understanding of complex financial products. They asked Big Rock to help differentiate the way they sell and communicate these products to prospects and existing clients.
A huge amount of time was being spent by sales teams trying to explain the core features of financial products. The supporting marketing collateral was doing little to support the sell and nurture clients to the point of close. As part of our ongoing support to the business we built a suite of sales enablement tools, meaning teams had to spend less time explaining the core benefits and features of their financial products. Prospects could be qualified quicker and sales where streamlined.
The creative assets included a series of explainer videos that broke down the scenario analysis of their different products and service in a stunning visual format. These were used in sales meetings and as follow ups to help improve sales conversion rates.