HubSpot CRM & 4 other free tools to make your marketing team love you

If there’s ever an opportunity to streamline part of this job, I’m open to taking it.

With that in mind, I’ve put together this list of five of the best free tools that work wonders across lead generation & capture, personalised email marketing, content production and general organisation. Let’s get to it…

1. HubSpot

It’s by no means controversial to say that HubSpot is comfortably among the very best CRM platforms, and you’re able to access many of its features for absolutely free.

The HubSpot CRM is a far-reaching marketing automation and content management software that includes an extensive list of highly useful features. It’s free to use and offers users a transparent hub to store contact information and track leads as they progress through the sales funnel.

Above and beyond the free HubSpot CRM, there’s a wide range of paid packages that can truly take your inbound marketing efforts to the next level. To make the most of HubSpot’s huge capacity for enabling business growth, it’s wise to tackle the onboarding process working with a HubSpot agency. They will be able to get you set up and purring in no time at all.


Trello’s free project management service is a great way to organise and encourage collaboration within your business.

Offering unlimited scope to create and share new project boards, along with a smart and simple user experience, Trello can be the perfect way to bring your teams together to work on, and get excited by, the problems you are trying to solve.

3. Hunter

Most of you will have been in the situation where you need to find the email address of someone within a certain organisation. Hunter offers the perfect solution to this common problem.

Hunter is best used through its chrome extension. For example, if you’re building an email marketing list, the Hunter icon will be included on LinkedIn profiles and can quickly find the most likely email for that contact. Trust me, this can save a lot of time.

4. Datanyze

In a similar way, Datanyze offers a quick way to view key information for a certain company. Again, with their chrome extension, you can draw out the main details from a company’s website. This can be contact and employee info, revenue details, what platforms and software they utilise. It’s a quick and free way to get a solid overview of a company you’re interested in.

5. Wistia

Wistia is a great video tool for marketers. Unlike YouTube or Vimeo, Wistia settings are tailored to the needs of the marketer.

The player keeps people on your web page, or alternatively, directs users to exactly where you want to send them. After you’ve uploaded your video, you can play around with the settings to add CTA buttons or capture forms, and the software also allows you to track heat maps and specific viewing stats such as how much of your video was viewed.

Also, to get the most out of Wistia, Wistia pro is a strong paid option to consider.

There are plenty of free tools out there to use, but using too many may have the opposite effect and clutter up your life more than before. Either individually, or as a business, you need to find the tools that suit your approach, boosting efficiency across all areas of your work.