Advanced PPC Training.

Learn the essentials of setting up a successful paid search account. We’ll guide you through the process of creating a strategic foundation that aligns with your business goals. From defining objectives to structuring your account for optimal performance, this module ensures you start on the right foot, setting the stage for effective and efficient campaigns.

Participants will dive into different types of bidding strategies, such as automated bidding, enhanced CPC, target ROAS, and manual bidding. They will learn when and how to adjust these strategies based on campaign goals, data trends, and audience behaviour. This will enable them to optimize their ad spend while maintaining or increasing ad visibility and conversions.

This session will teach participants to go beyond basic keyword research by leveraging tools like Google Keyword Planner, SEMrush, and competitor analysis. They will also learn how to identify irrelevant search terms and build effective negative keyword lists, ensuring that their ads appear only for highly relevant queries, thereby improving ROI.

A/B testing is a key component of continuous campaign optimization. Participants will learn how to set up controlled experiments to test different elements of their ads (headlines, CTAs, images) and landing pages (copy, layout, CTA placement). This will allow them to determine what resonates best with their target audience, ultimately improving click-through rates and conversion rates.

Participants will explore advanced techniques in audience segmentation, including demographic, psychographic, and behavioral targeting. They will also learn how to use remarketing, lookalike audiences, and custom audiences to improve campaign precision. By refining their targeting strategies, they can reach the right users at the right time, enhancing the overall effectiveness of their PPC efforts.

Conversion tracking is crucial for measuring campaign success. Participants will be trained on how to implement tracking for form submissions, sales, and other actions that define success. They will also learn how to analyze key PPC metrics such as CTR, CPA, conversion rate, and return on ad spend (ROAS) using Google Analytics and other PPC platforms, allowing them to assess performance and make informed adjustments.

Automation is a critical element in scaling PPC efforts. This session will introduce participants to creating custom automated rules that manage bids, pause underperforming ads, or adjust budgets based on certain triggers. They will also be introduced to scripts that automate tasks such as quality score monitoring, reporting, or even ad optimization.

Proper budget allocation and forecasting are essential for long-term success. In this module, participants will learn how to project potential outcomes based on historical data and anticipated trends. They will use tools like Google’s Performance Planner to model different scenarios and optimize future spending across campaign