PPC Essentials Training.

Learn the essentials of setting up a successful paid search account. We’ll guide you through the process of creating a strategic foundation that aligns with your business goals. From defining objectives to structuring your account for optimal performance, this module ensures you start on the right foot, setting the stage for effective and efficient campaigns.

Master the art of bidding with our comprehensive guide to bidding strategies. Understand the different bidding models available, when to use them, and how to optimize your bids to achieve maximum return on investment. Whether you’re aiming for clicks, impressions, or conversions, this training will equip you with the tools to make data-driven decisions and outperform your competition.

Unlock the power of keywords with in-depth training on keyword research and match types. Learn how to identify high-performing keywords, use tools to discover new opportunities, and understand the importance of match types in targeting the right audience. This module will help you create a robust keyword strategy that drives relevant traffic to your site..

Ensure you’re accurately measuring the success of your campaigns with our conversion tracking module. We’ll teach you how to set up and configure conversion tracking to capture key actions on your website. From form submissions to sales, learn to track the metrics that matter, enabling you to refine your strategy and prove the value of your efforts.

Improve the efficiency of your campaigns by leveraging negative keywords. This training covers how to identify and implement negative keywords to prevent your ads from showing on irrelevant searches. By excluding non-converting terms, you can reduce wasted spend and enhance the quality of your traffic.

Craft compelling ad copy that captures attention and drives action. In this module, you’ll learn the principles of effective ad writing, including how to highlight unique selling points, create strong calls-to-action, and comply with ad policies. Transform your ads into powerful tools that resonate with your audience and boost your campaign performance.

Discover the importance of campaign assets in creating a cohesive and compelling advertising experience. This section will cover everything from site link extensions to image assets, teaching you how to utilise these elements to enhance your ads and provide more value to potential customers. Learn to leverage assets to improve visibility and engagement.

Expand your advertising reach with an introduction to display and video campaigns. Understand the fundamentals of display advertising and video marketing, including targeting options, creative best practices, and measurement techniques. This module will help you diversify your advertising strategy and connect with audiences across different formats and platforms.