Project Overview.
For over 5 years Big Rock has provided ongoing creative support to the PepsiCo internal marketing team, working across a huge range of internal communications initiatives. From helping them navigate the global communication challenges of Covid to launching exciting employee innovation initiatives and much much more.
Skillsets:
- Creative Ideation
- Digital Design
- Development
- Copywriting
- Animation
Strategic Approach.
With the amount of day-to-day communications that PepsiCo employees receive on a daily basis, bland & corporate simply wouldn’t cut it. Below is a just a selection of work that we have created for them over the years.
A new design system for internal communication during lockdown.
By combining a fun but empathetic TOV with fun, eye-catching, saturated 2D cartoons, we were able to help PepsiCo demonstrate that they understood the challenges employees faced, while at the same time providing them with fun and eye-catching strategic support and guidelines to help them navigate the changes in work-life balance.
Bringing to life PesiCo’s next generation of innovations.
As part of PepsiCo’s next big idea campaign we branded the finalist ideas as well as creating a host of design assets to promote the overall competition.
