Project Overview.
Wahu is an electric fleet startup based in Ghana, Africa. They aim to empower everyday Ghanaians to live their lives with freedom – by providing them with affordable electrical vehicles that are purpose-built by Ghanaians.
Our challenge was to bring refined western branding techniques to this underserved market and set them up for success for bike and beyond.
Skillsets:
- Branding
- Web Development
Proposition Development.
We kicked off creative with a workshop – getting all our best minds together. We then ideated 3 initial creative territories and the client chose their preferred route – a forward-focused, minimalist approach with dramatic pops of colour and stark black & white photography. We then developed the territory into a refined concept that then became the Wahu brand.
In so doing we developed a brand and visual identity that captured the feeling of unbridled freedom – a brand that screams joy and purpose.
Developing a Brand Identity.
At the core of the brand kit sat a unique design device – a series of dynamic ‘waves’ that could be cropped to different levels – bringing to life the ‘freedom’ aspect of the brand.
Designing the Building Blocks.
We got to work, building out the essential components of the Wahu brand – including but not limited to messaging hierarchies, TOV guides, colour palettes, logo and emblem treatments, moving image assets and photography guides.
Cross-channel Rollout.
Wahu needed a brand identity that would work on and offline. To support this we built a suite of assets to support a cross-channel marketing rollout.
Building a World Class Digital Experience.
A core part of the brand activation was their website. Working alongside their in-house development team we set about imagining a website design that felt as dynamic as their bikes. This included workshops that covered the look and feel as well as the interactivity, and micro animations to boost the overall customer experience.
